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A Fresh Look at ROI, Your Return on Interior (Design)

When we think of investments, the first things that come to mind are stocks, bonds, and real estate. However, one form of investment that often goes overlooked is interior design. For property owners, particularly those with beach rentals or beachfront condos, a well-executed interior design can significantly enhance property value and drive increased returns. Whether you own a beach condo for sale in Gulf Shores, AL, or a beach home in Orange Beach, investing in professional interior design can be a game-changer.

A beautifully designed space does more than just appeal to the eyes; it creates an experience, and significantly impacts how a property is perceived. For beach rentals in Orange Beach, a meticulously curated interior can turn a vacation into an unforgettable stay, encouraging guests to return and recommend your place to others.

Case Study: Bob vs. Jane's Gulf Shores Beach Condo Sale

Bob's Experience

Bob decided to sell his Gulf Shores beach condo without hiring an interior designer. He believed that the location and basic amenities of the property were sufficient to attract buyers. Bob invested his budget into some minor repairs and a fresh coat of paint, keeping the overall decor simple and functional but unremarkable. When it came time for viewings, potential buyers saw a modestly styled condo that, while clean and well-maintained, lacked the distinctiveness and cozy feeling that could make it stand out in a competitive market. The condo was shown empty but clean. Bob's condo eventually sold, but it lingered on the market for several months and sold at a price slightly below his initial asking price.

Jane's Experience

In contrast, Jane took a different approach with her Gulf Shores beach condo. Understanding the value of a professionally designed interior, she hired an experienced interior designer. The designer worked to highlight the condo's natural light, emphasized its spaciousness, and incorporated a coastal theme that resonated with the beach environment. The spaces were meticulously curated with stylish, functional furniture and tasteful decor, creating a welcoming and luxurious feel. Jane also benefitted from the designer's eye for detail, which made the condo more photogenic for online listings and more compelling during in-person tours. As a result, Jane's property attracted more interest, leading to multiple offers. Ultimately, Jane's condo sold in a much shorter timeframe compared to Bob's and at a price significantly higher than her initial expectations.

While Bob's DIY approach resulted in an adequate sale, Jane's investment in design transformed her condo into a highly desirable asset, showcasing the potential for higher returns with an expertly crafted interior.

Interior Designer Add Value

Professional interior designers bring a wealth of knowledge, creativity, and technical skills to the table. Interior designers in Mobile, AL, and other parts of the state are adept at understanding client needs, local design trends, and the intricacies of maximizing space and functionality. Here’s what a professional designer can offer:

Personalized Style

Every homeowner has a unique vision for their space, and a professional designer can bring that vision to life. Whether you prefer a coastal theme for your beach condo or a modern minimalist approach, interior designers in Alabama can tailor their services to reflect your personal style while enhancing the property's appeal.

Access to Resources

Experienced designers like Emily Duncan Designs have access to a wide network of suppliers, craftsmen, and exclusive design pieces that aren't available to the general public. This ensures that your property features unique, high-quality elements that make it stand out from the competition.

Attention to Detail

Designers pay meticulous attention to every aspect of a space, from lighting and furniture layout to color coordination and decor placement. This level of detail creates a cohesive and polished look that enhances the overall ambiance and functionality of the property.

Return on Investment

The question remains: What kind of returns can you expect from investing in interior design? While the exact ROI can vary depending on various factors, here are some general benefits:

Higher Rental Rates

For vacation rentals, a beautifully designed space can justify higher nightly rates. Guests are often willing to pay more for a property that offers a superior experience, leading to increased rental income over time. From beautiful pictures for the listing to stellar guest reviews, a space that has this level of professional care will garner higher nightly rates.

A well-designed interior can differentiate your property from countless other beach rentals in Orange Beach. Interior designers, such as Emily Duncan Designs serving Orange Beach, Gulf Shores, Mobile, AL, and the surrounding areas of Alabama specialize in creating unique, inviting spaces that attract higher-end clientele willing to pay a premium for comfort and style. This can directly result in higher rental revenue, yielding a prompt return on your initial investment in design services.

Enhance Property Value

When potential buyers look at beach homes for sale in Gulf Shores, Alabama, they aren't just evaluating the price per square foot or the proximity to the beach. They’re envisioning their new lifestyle, which includes living in a space that feels luxurious, comfortable, and aesthetically pleasing. Professional interior designers in Alabama understand this dynamic and can transform even the most modest properties into dream homes, driving up their market value. According to industry research, homeowners can see an increase in property value by as much as 10-15% after investing in professional interior design. This can translate to compounding value as the property will also likely appreciate over time.

Shorten the Selling Cycle

Beachfront condos for sale in Orange Beach, Alabama, and similar high-value properties can linger on the market if they lack visual appeal. Investing in interior design can expedite the sales process by making the property more attractive to potential buyers. Staging a home with professional design elements can highlight its best features, making it easier for buyers to imagine themselves living there.


Investing in interior design is more than just a cosmetic upgrade; it's a strategic move that can yield substantial financial returns. Whether you're looking to sell a beach condo in Orange Beach, AL or maximize rental income from a beach home in Gulf Shores, Alabama, professional interior design services are a valuable investment. By partnering with skilled interior designers, like Emily Duncan Designs serving Gulf Shores, Orange Beach, Mobile, AL, you can transform your property into a desirable and profitable asset.

If you're considering investing in interior design for your property, now is the time to act. The benefits extend far beyond aesthetics, offering tangible returns that can enhance the value and appeal of your home or rental property.